2nd release that day
This release gives creators a new way to qualify buyers, gives advertisers a prepaid wallet, and makes the busiest list pages quick to navigate. The theme: show the right things to the right people, and find them fast.
Rates for funded advertisers only
- Creators get a third Rate Visibility option: "Funded advertisers only." Pick it and set a required amount, and your rates show only to advertisers who hold at least that balance in their platform wallet — an automatic filter for serious, funded buyers, with no manual approval to manage.
- It sits alongside the existing Public and Approval-required modes.
An advertiser wallet
- Advertisers get a new Wallet (Settings → Wallet): top up by card/UPI/netbanking, see your balance, and review every transaction. The balance is a refundable prepaid budget — it unlocks deposit-gated creators and is meant to be spent on bookings, not a fee.
- When you open a creator who requires funding, you'll see exactly how much more to add and can top up in place; once funded, their rates appear immediately.
A creator profile you can actually navigate
- The creator profile now groups a creator's channels into the same named sections they curate for their media kit (e.g. "Long-form", "Shorts"), with an "Other channels" catch-all.
- Added search (by platform or handle) and a platform filter, so a creator with many channels is easy to scan.
Search & filtering across planning and analytics
- Ad Planner : search plans by name, description, or linked campaign, and filter by status (Draft / Active / Archived) — in both card and table views.
- Custom KPIs : filter by health (Good / Warning / Critical / No-data) and by format, and search now also matches a KPI's formula.
- Marketplace → Bids : a new row of at-a-glance stat cards summarising your bids.
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