The most common way a creator campaign falls apart is not a bad brief. It is five good briefs — one per creator, each edited slightly, each living in its own thread — and no single place that says what the campaign actually committed to.
So the platform separates the two things that usually get conflated. A brief is the specification: what the content is, what the deliverables are, what the rights and the deadline look like. A line item is one creator’s instance of it. You write the spec once and send it to as many people as you have slots for.
Slots are a reservation, not a headcount
When you set a brief to five recipients, the campaign reserves five slots and the budget is held against all five from the moment you save — not from the moment somebody says yes. That is the point. A campaign that only counts accepted work tells you it has money left right up until the day it does not.
Sending is incremental. You can fill two slots today and three next week. If a creator declines, withdraws, or you recall the invitation, the slot goes back into the pool and the next creator you send to takes it over rather than minting a sixth line item behind your back.
Where the work actually lives
- Delivery belongs to the line item. Each creator’s submissions, revision rounds and approval history are their own. The brief holds the spec; it never holds one creator’s file and calls it the campaign’s.
- Review names a recipient. Approving work is always approving somebody’s work. The deliverables view returns one row per deliverable per creator, so five people delivering the same spec is five rows, not one that keeps getting overwritten.
- A brief can go to a vendor too. Production houses, editors and studios receive the same spec through the same rail, and the recipient type is stamped when you send — never guessed afterwards.
Write the spec once. Send it as many times as you have budget for. Read the results in one place.
What to do differently on Monday
Stop duplicating briefs to personalise them. Put the shared requirements in the brief and the creator-specific notes on the line item — that way the campaign’s definition of done stays one document, and you can still tell a specific creator to shoot vertical.
And size the brief by slots, not by hope. Five slots at a real per-recipient budget is a commitment you can see; five conversations is not.