Flipped discovery grows up. Creators now apply to the specific deliverable they want, brands fill each line item from the people who raised their hand, and the eligibility preview finally tells the truth. The theme: the right creator on the right deliverable — matched, not guessed.
Apply to a specific deliverable (not the whole campaign)
- A campaign's deliverables (line items) are now the unit of discovery. On a campaign, a creator picks the open deliverable they want and applies to that one — and can apply to several deliverables in the same campaign, one at a time.
- Already-assigned deliverables show a "Taken" badge and can't be applied to; ones you've already applied to show "Applied." A campaign whose deliverables are all filled drops out of the discovery feed automatically — no more dead listings.
- When a brand accepts an application, that deliverable is assigned to the creator and everyone else who applied for it is politely declined — the work then flows through the normal deliver-and-approve process.
- A creator can be active in up to 5 campaigns at once; taking on extra deliverables within a campaign you're already in doesn't count against that limit.
Eligibility that actually matches
- The eligibility dots (followers, niche, location, platform, budget) now use a shared vocabulary on both sides, so "Health & Fitness" matches "fitness" and "Mumbai" matches "Mumbai, Maharashtra" — previously these silently never matched. Creators can now record a location on each channel, and niche matching was fixed end to end.
- The Apply screen runs a live eligibility check against the exact channel and rate you choose: green when you meet every criterion, or a clear heads-up listing what you don't — with an "apply anyway" acknowledgement. It's advisory: the brand still makes the final call.
Channel groups on the media kit
- Creators can organise their channels into named groups (e.g. "Long-form", "Shorts") for a tidier media kit. The public media kit renders channels by group, with anything ungrouped under "Other channels." Purely presentational — no effect on pricing, deals, or discovery.
Ad Planner clarity
- The per-campaign Ad Planner now labels its figure "Planned budget" (was "Total budget"), so a strategic plan that spans work is no longer mistaken for the campaign's committed spend.
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