This release sharpens budget planning, lets advertisers post briefs that creators bid on, gives advertisers a public brand profile they can share in chat, and brings Marketplace into one place alongside Opportunities.
Plan budgets across campaigns with Ad Planner
- Add an existing campaign to a planner — or create one inside it. A campaign can now join an Ad Planner at any time (not just at creation), and the planner enforces the budget hierarchy: the plan's budget is shared across its campaigns, and each campaign's across its line items.
- See the planner's budget on the campaign. A campaign that belongs to a planner now shows the planner, its period, and how much of the plan budget it uses — right on the campaign page.
- Real numbers on the planner. The Ad Planner list and detail pages now show how much is allocated to campaigns and how much is left, plus a roll-up of analytics across all the campaigns in a plan.
Post a brief, let creators bid (new)
- Advertisers can post a brief with a budget, and creators bid on it. Don't have a creator in mind? Post what you need and your budget under Opportunities → Briefs; creators see it under Open Briefs and place a bid with their rate and pitch. Review the bids, accept one, and a deal is created automatically — the same delivery, proof and payment flow as any other deal.
Your brand profile
- Advertisers now have a public profile too. Like a creator's media kit, advertisers get a public brand profile — logo, banner, tagline, about, and reputation — that you set up in Settings → Profile and share with creators.
- Share your profile in a chat. In any deal chat, a new button shares your profile as a card, so the other side can open your full profile in one tap.
Everything to discover and transact, in one place
- Marketplace is now a tab inside Opportunities. Browse listings, post briefs, manage bookings and deals — all from the Opportunities hub.
- A tidier advertiser menu. Ad Planner now sits above Campaigns, and Marketplace lives within Opportunities.
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