Plan by audience, creatives that pull their weight, and honest KPIs

• Audience Planner. Under Audiences, describe the audience you want to reach — say, mostly-female, into fitness, in Mumbai — and get creators ranked by how well their audience fits, each with a clear fit score. Build a lineup and see the combined, de-duplicated reach and overlap, then take it into a brief.
• Find creators by their audience, not just their follower count. Influencer search now filters by audience gender, audience interests, and where the audience actually lives — not just where the creator is based.
• A richer creator audience profile. Creators can describe their audience — gender split and top locations — with a live "profile completeness" nudge, because more complete profiles get more advertiser interest.
• An honest trust signal. Each creator shows an audience-trust label based on data quality and consistency. We deliberately never show a "Verified" badge from guesswork — that's reserved for data confirmed by a connected platform.
• Straight talk on simulated tools. Lookalikes and one-click platform activation are now clearly labelled as simulated previews until live ad-platform connections are in place — no more numbers that look real but aren't.

• Share approved brand assets with the creators doing the work. Attach creatives to a line item and the assigned creator sees them on their deliverable, marked "reference" or "required."
• Close the loop on delivery. Creators confirm which of your assets they actually used when submitting proof, and approval flags anything required that wasn't used.
• See how a creative performed. Creatives now show measured clicks and conversions inherited from their line item's tracked links — real, first-party numbers only, never estimates.
• Automatic content checks. Uploaded creatives are scored for risky content and auto-flagged for review when needed.

• Custom KPIs fixed from the ground up. KPIs built in the builder now compute correctly (many were silently returning zero), editing no longer destroys your formula, and formulas run through a safe evaluator.
• No more double-counting. Where we have measured clicks and conversions, they now replace estimates instead of being added on top.
• Proactive breach alerts and honest previews. Get notified when a KPI crosses its threshold, and previews and reports show the same honest numbers as your live widgets.

• Allow campaigns to exceed the plan budget. A per-plan setting (mirroring the campaign-level one) lets you intentionally over-allocate, with the budget bar showing an amber "over-allocation allowed" state instead of a red alarm.

• A single "Work" hub for creators. The campaign feed, applications, and deliverables are unified under one Work menu with in-page tabs, and each campaign now has its own Applications, Deliverables, and Briefs tabs.
• Attach reference files to a brief. Advertisers posting a brief can attach reference files; bidding creators can download them.
• Briefs and listings housekeeping. Grid/list views, search, filters and pagination on Open Briefs — plus the ability to delete a brief (before it receives bids), a marketplace listing (before bids or deals), or an Ad Plan (before any campaign joins).

• Chat directly with a vendor from the vendor detail page (advertiser, agency, or creator ↔ vendor).
• Vendor ratings now work end-to-end , and the creator's subcontract card shows richer vendor identity.

• A customizable "About" section and per-section colour themes on the public media-kit page.

• Line-item deal chat opens correctly for both advertiser and creator (no more landing on a 403 page).
• Public Profile fields no longer go blank after re-login.
• Creative fixes: uploading from a line item returns you to that line item; un-approving a creative takes it out of trafficking so you can re-validate it; and the Validation Breakdown panel reflects the real status.
• Seasonal Moments hides past dates, an expressed-interest slot stays visible with a status pill, and the sidebar no longer highlights two menu items at once.

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