A campaign's budget used to guard line items and quietly ignore briefs, so a brief sent to five creators could spend five times what you meant it to. Budget is now one number covering both, a brief says up front how many creators it's for, and you find out you're over while you're still typing — not after you've picked the creators.
One budget, counting line items and briefs together
- A brief now takes budget from the same pot as your line items. Before, the line-item form would refuse an allocation a rupee over the campaign budget while a brief walked straight past the same limit. Your campaign budget is now a single ceiling for everything under it: line items and briefs together.
- Nothing is ever counted twice. A brief holds its own budget while it's still a spec, and hands over to its creator deliverables once it's been sent. The Allocated and Available figures on Line Items & Briefs are the same numbers the platform now enforces, so what you see is what you get.
- You can still go over on purpose. The over-allocation switch on the campaign page works exactly as before — turn it on and the ceiling becomes advisory. Nothing about that changed; it just now covers briefs as well.
- Reducing an allocation is always allowed , and a campaign already over its budget stays as it is. The limit applies to what you add next, not retroactively.
A brief says how many creators it's for
- New "Creators" field beside "Budget per creator." A brief's budget has always been per creator — send a ₹500 brief to three people and it costs ₹1,500. Now you say three when you write it, and the campaign sets aside ₹1,500 there and then.
- You're stopped while you're still writing, not after. Previously a brief for three creators saved happily against ₹500 of remaining budget and only refused when you'd searched for creators and hit Send. Now it tells you it needs ₹1,500 and you have ₹500, at the moment you type it.
- Sending to the creators you set aside costs nothing extra — that budget is already yours. Only creators beyond your declared count draw on the campaign again, and the send screen shows the running total as you tick names.
- You can still change your mind. Sending to more creators than you planned is fine whenever the budget covers it. Sending to fewer leaves the spare slot reserved for the creator you're still expecting — lower the creator count on the brief to release it. A brief that finishes releases anything unused automatically.
- Every existing brief is treated as before , set to one creator, so no campaign's numbers moved on release day.
Assign came back on campaigns open to applications
- Opening a campaign to creator applications was hiding the Assign button on every deliverable that hadn't been filled yet. Assigning still worked — the button was simply missing, which made the work look stuck.
- Worst affected were deliverables reserved for a direct assignment. Those aren't advertised to creators or vendors by design, so they had nobody to review and no way to assign: unreachable from every direction. They're assignable again.
Delivery proof: a real link, or a file
- "done" is no longer a valid proof link. Any text at all used to be accepted and shown to the brand as a clickable link, which went nowhere. Proof links are now checked for being actual links.
- A screenshot on its own is now a complete submission. The rule everywhere else on the platform is a link or a file — this screen alone insisted on the link, so a creator whose only proof was an image couldn't submit at all.
Smaller things
- A deliverable someone else has been given now leaves your feed instead of sitting there greyed out as "Taken". Work you were given yourself is clearly marked as yours.
- Every route into filling a deliverable now opens the shared deal page — accepting an application and accepting a vendor's bid used to skip it, leaving those bookings with no chat and no deal record.
- Brief back buttons stopped bouncing. Going back from a brief's payments or deliverables no longer loops you between the two; it returns where you actually came from.