Files you hand a creator now travel with the job — to any kind of job, not just campaign deliverables — and stop being rejected for failing rules meant for banner ads. Campaign work also stops leading a double life: one conversation instead of two, and you approve it inside your campaign instead of on a page called "Unnamed Deal".
Your logo is not a banner ad, and is no longer judged like one
- Uploading a brand asset used to reject it. The library checked every image against ad-server rules — an exact banner size, under 150KB — so an ordinary product shot or key visual came back rejected. Since only approved assets reach the creator, the file silently never arrived. Four in five uploads were affected.
- "Brand asset" is now the first and default upload type , with one sensible rule: keep it under 50MB. Actual ad units keep their strict specs, because those still have to satisfy a platform.
- Assets are checked the moment you upload them. Validation used to be a second button, so uploads sat waiting forever — invisible to the creator for exactly the same reason a rejection is.
- Audio files were being measured against the banner size limit too. They are now checked as audio.
One asset, every place it's needed
- A file can now be attached to as many jobs as you like. Before, an asset belonged to one deliverable and one only, so the same logo had to be uploaded again for every creator.
- Marketplace deals, bookings, vendor deliverables, subcontracts and collaborations can all carry brand assets now. Until now only campaign deliverables could, which meant most of the work happening on the platform had no way to show anyone what to use.
- Attach a file to a brief and it follows the brief to every creator you send it to , labelled "From brief" so they know it applies to the whole brief and not just their piece.
- The same file can be required on one job and optional on another — it is the job that decides, not the file.
Knowing whether your assets were actually used
- You can see who has opened each asset , so "required, but never downloaded" is something you find out before the work comes back, not after.
- Usage rights can carry an expiry date. A talent photo cleared to 31 December stops being handed out on 1 January, everywhere it is attached, without you having to remember.
- Replacing an asset moves it. Upload version 2 and mark it as the replacement, and every job pointing at version 1 follows — instead of the old file quietly staying attached.
- Upload a whole brand kit at once rather than one file at a time. If one file in twenty is unreadable, the other nineteen still land.
One job, one conversation
- You and the creator were typing into two different chat rooms. Campaign work quietly had two identities, and each side's page picked a different one — so both of you sent messages, both got notified, and neither ever saw the other's. On one deal it was five messages against one.
- Both halves are now merged into a single thread , in the order they were written. Nothing was lost.
- Chat notifications now open the conversation they are announcing. Clicking one used to land the creator on a page showing a different thread, which is why replies seemed to disappear.
Approve work without leaving your campaign
- Approving a deliverable now happens on the deliverable , next to the budget and the brief, instead of on a separate page titled "Unnamed Deal".
- You see the link, the notes and any files they submitted , plus how many revision rounds are left, and a plain explanation once the limit is reached.
- Cancelling a brief works. It never has — the button always failed with an error.