Last week the platform started holding money in escrow and releasing it when an advertiser approves the work. It could hold and release, but it could not actually pay anyone: there was nowhere on the platform for a creator to say which bank account was theirs. That's the gap this closes, along with a wording problem it made obvious.
Where your money should go
- Settings → Billing → Payout details. A bank account with IFSC, or a UPI ID. Until this is filled in your earnings are held safely but cannot be transferred to you, so the page says exactly that rather than leaving you to guess.
- The account number is asked for twice , because a mistyped one is money sent to a stranger and no later step can catch it — a bank will pay any valid account, not only yours.
- It is encrypted before it is stored and never shown again , here or anywhere else in the app. Changing it means typing it in full, which is also the only way to be sure a change was meant.
- Replacing your details keeps the old ones on file , so a transfer already made can still be accounted for.
"Paid" now says who paid whom
- A creator seeing "Paid" on their own deal reasonably read it as "I have been paid". It meant the advertiser had paid, which is a different fact with a different answer, and both sides were shown the same word. Each side now reads its own half.
- Creators see where the money actually is — held while the work is under way, released and queued for transfer once the advertiser approves, or paid out with the date it went. The amount shown is what reaches you, after commission.
- Advertisers still see what they paid , plus how much is being held for the creator until they approve the delivery.
- On older deals we say nothing rather than guess. Bookings paid before the escrow ledger existed have no record of what the creator received, and a green tick we cannot stand behind is worse than silence.
What happens after you approve
- Approving delivered work is what releases the money. Nothing releases when a creator marks their own work complete, and nothing releases while a dispute is open.
- If an advertiser does not respond within seven days of the work being submitted, the deal completes on its own and the money is released, so a creator cannot be left waiting on somebody who has simply stopped replying.
- The transfer itself is still made by a person , and the platform only records it as paid once it has actually been sent. A ledger that says you have been paid before anyone sent the money is the one thing it must never do.