Your account now says whether it belongs to a person or a company, and everyone you work with sees one consistent name for you. Business details — company name, PAN, GST, address — live in one place instead of being asked for twice. Plus a run of fixes to things that were quietly wrong: switching modes hid half your menu, you could be offered your own account to send work to, and a vendor could bid more than the job was worth.
Individual or company, and it decides what people see
When you sign up you now choose whether you're registering as an individual or a company. A company gives its registered name; an individual doesn't have to.
That choice decides the name other people see. A company appears under its company name everywhere — its storefront, its listings, its deals, its invoices. An individual appears under their own name, which is right for a creator: brands are looking for you, not for a business.
Before this, a vendor had two public names. Buyers browsing the directory saw the company; the same buyers looking at a deal saw the person who happened to be logged in, with nothing to connect them.
Your details are asked for once
Settings → Business Details now holds your legal name, PAN, GSTIN, registered address and registration number. Vendors used to enter most of that twice, in two forms that were free to disagree.
These fields already existed but nothing in the product linked to them, which is why almost nobody had filled them in. The GSTIN is checked against the state on your address, and typing a PIN code fills in the city and state for you.
Your name no longer changes as the page loads
If you're a vendor, the name at the top used to show your own name for about a second and then switch to your company. It now shows the right name immediately.
An account with no name was showing its email address
If you'd never filled in a first or last name, the platform fell back to your email address and showed it to everyone you did business with. It now uses your workspace name or your @handle instead. An email address is a way to contact you, not a name to publish.
Switching to creator mode kept your menu
Switching an advertiser account into influencer mode used to hide Marketplace and Campaign Work — the very things the switch exists to reveal. The menu now follows the mode you're in.
You're no longer offered your own account
When adding a creator to a deliverable, or browsing vendors, your own account could appear in the results. You can't send work to yourself, and if you could, the same party would end up reviewing and approving its own work.
A bid can't exceed what the job pays
On the vendor Find Work board, a bid could be higher than the amount posted. The apply form now shows the posted amount and won't accept more than it — an over-budget bid that gets accepted becomes a funding problem discovered much later.
Smaller things
Registering with a workspace name failed outright. Administrators saw the same list of listings under two different tabs. A channel's platform is now fixed once the channel is added, and the advertiser can keep a copy of delivered proof.
A review you have already left
On a completed deal, the review form stayed on screen after you had submitted one — so it looked like you could review again, and then refused when you tried. It now shows a confirmation that your review is in, whether you left it just now or on an earlier visit.
Columns that read as numbers
In Marketplace browse and the custom-KPI table, Seller, Price and Impressions were right-aligned. Right alignment reads as a numeric column, and it pushed the seller's name away from the listing it belongs to. They are left-aligned now, and a listing title that wraps onto two lines no longer drags the rest of its row down with it.